There’s no denying the sheer size and growth of the mobile phone
market. Factor in the increasingly insatiable consumer-driven desire for
feature phones – mobile music, cameras, ringtones, entertainment
packages, GPS capabilities and other customizable functionality – and
the opportunities have never been greater for content branding, attracting
new customers, retaining current customers, and keeping a competitive edge in
a dynamic marketplace.
Strategy Analytics estimated that more than 800 million mobile phones were
shipped in 2005. Some 50 percent of these were feature phones, and all signs
indicate that percentage will grow. The market is growing and demanding
software creation that can provide mobile phone manufacturers, especially
those working with MVNOs, with more cost effective and feature-laden handset
design options, that offer smaller f... (more)