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Randy Kath

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Top Stories by Randy Kath

There’s no denying the sheer size and growth of the mobile phone market. Factor in the increasingly insatiable consumer-driven desire for feature phones – mobile music, cameras, ringtones, entertainment packages, GPS capabilities and other customizable functionality – and the opportunities have never been greater for content branding, attracting new customers, retaining current customers, and keeping a competitive edge in a dynamic marketplace. Strategy Analytics estimated that more than 800 million mobile phones were shipped in 2005. Some 50 percent of these were feature phones, and all signs indicate that percentage will grow. The market is growing and demanding software creation that can provide mobile phone manufacturers, especially those working with MVNOs, with more cost effective and feature-laden handset design options, that offer smaller f... (more)